Elevate your fishing game with Berkley PowerBait, the bait that transforms novice anglers into skilled fishers and makes seasoned anglers even more successful! Backed by over 30 years of scientific research and innovation, Berkley’s exclusive PowerBait formula is infused with an irresistible scent and flavour that fish simply can’t resist.

The secret to PowerBait’s effectiveness lies in its unique ability to make fish hold on up to 18 times longer than with ordinary bait. This extended hold time allows you to feel more bites, giving you the critical moments needed to set your hook with precision and catch more fish. Whether you’re new to fishing or a seasoned pro, PowerBait boosts your confidence by delivering consistent, reliable results on every trip.

Designed for ease of use, PowerBait is incredibly versatile and easy to shape, making it suitable for a wide range of fishing techniques. Whether you're targeting bass, trout, or other species, Berkley PowerBait ensures that your bait presentation is always on point, maximizing your chances of a successful catch.

Join the ranks of anglers who trust Berkley PowerBait to enhance their fishing experience. With its powerful scent, flavour, and easy handling, PowerBait is the ultimate tool to help you catch more fish, every time.

Key Features:

PowerBait Scented: Infused with Berkley’s exclusive formula that fish find irresistible, holding on 18 times longer.

Easy to Shape and Use: Simple to mold and versatile, perfect for all fishing styles and skill levels.